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🆕 Brand Partnership Deck
Rattan Amol Singh
Punjabi Finance
Partner With Punjabi Finance — Reach ... High-Intent Investors in Canada
Personal Finance Stock Market Wealth Building Canadian Immigrants
Canada’s leading Punjabi-language personal finance creator — building financial literacy across ... followers with authentic, trust-driven content since 2021.
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Total Followers
5
Active Platforms
2021
Creator Since
#1
Punjabi Finance Channel
Audience Reach
Where My Community Lives
Authentic, engaged followers across the major platforms — built on trust, education, and consistent value delivery.
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TikTok
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Followers
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Instagram
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Followers
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Facebook
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Followers
YouTube
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Subscribers
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Threads
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Followers
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Combined Followers Across All Platforms
A niche, high-trust audience of Punjabi-speaking audience across Canada and globally, actively seeking financial education — one of the most underserved and financially motivated demographics in Canada.
Audience Profile
Who’s Watching
A highly engaged, financially motivated demographic with genuine intent to act on what they learn.
Audience Characteristics
🇨🇦 Canada & Global (primary) 🇮🇳 South Asian diaspora Ages 25–45 📅 Punjabi diaspora worldwide Dual income households 📈 Actively investing TFSA & RRSP users 🏠 Real estate interested High financial intent 📞 Mobile-first
Content Focus
What I Create — And Why It Works for Brands
Content designed to educate and influence financially motivated audiences — with a focus on real-world investing, wealth building, and financial decision-making within the Punjabi-speaking community.
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Real Investing & Market Content
Stocks, ETFs, and market trends explained in a simple, relatable way for new and intermediate investors.
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Wealth Building & Financial Planning
Long-term wealth strategies — TFSA/RRSP optimization, passive income, and financial growth for dual-income households.
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Simplified Financial Education
Breaking down complex topics — diversification, risk management, compounding — into easy-to-understand content.
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Full Financial Ecosystem
Content covering both growing wealth (investing) and protecting wealth (insurance, risk management).
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Canadian Immigrant-Focused Content
Tailored for Punjabi-speaking and South Asian audiences navigating Canadian financial systems, investing for the first time, and building long-term wealth in Canada.
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Brand Integration Style
All partnerships are educational-first (not sales-driven), integrated naturally into content, and designed to build trust and long-term brand recall — not disruptive ads.
Collaboration Opportunities
Let’s Work Together
Flexible partnership formats designed to integrate naturally with my content and deliver genuine value to my audience.
Short-Form — Highest Reach
🎯 High-Reach Short-Form Campaigns
Short-form content across my highest-reach platforms — designed to educate, engage, and drive action within a financially motivated audience of ... across all platforms.
Instagram
💡 Direct-Response Story Placements
24-hour story placements with swipe-up links — ideal for driving direct traffic, product awareness, or time-sensitive offers to a highly engaged audience.
Facebook
🌐 Mature Investor Audience Reach
Short-form content reaching my ... combined community across platforms — with Facebook skewing toward a more mature demographic of Punjabi-speaking investors and newcomers actively building wealth.
YouTube
🎥 Long-Form Educational Integration
A 60–90 second educational segment woven organically into a full-length video. High retention, warm audience, strong call-to-action.
Multi-Platform
🚀 Full Multi-Platform Campaign
Integrated promotion across TikTok, Instagram (Reels + Stories), Facebook, and YouTube — maximum reach with consistent messaging across all my communities. Best for brand launches and sustained awareness.
Partnership Options
Flexible Packages for Every Goal
No rigid rate cards — every campaign is tailored. Here’s how we typically work together.
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Single Post
One targeted piece of content — ideal for product launches, app promotions, or brand awareness on a specific platform.
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Multi-Platform Campaign
Coordinated content across TikTok, Instagram, Facebook, and YouTube for maximum reach and consistent brand messaging.
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Long-Term Partnership
Ongoing collaboration — monthly content, community integration, and sustained brand presence. Best ROI for brands serious about this audience.
Why Brands Partner With Me
Real Engagement. Underserved Market. Trusted Voice.
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Trusted voice in an underserved niche
A trusted voice in a highly underserved Punjabi-language finance market in Canada. Built since 2021 — an audience that follows because the content genuinely helps them.
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High financial intent audience
My audience actively invests, manages TFSAs and RRSPs, buys real estate, and makes financial decisions. They don’t just watch — they act.
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Education-first, not salesy
Sponsorships are integrated naturally as part of content — not disruptive ads. The audience trusts recommendations because the content earns that trust first.
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Real engagement, not vanity metrics
paying members inside a private investing community — not just followers, but people who spend money to follow the content. An audience that acts on what they learn.
Campaign Impact
What Brands Can Expect
Not promises — positioning. Here’s what working with this audience delivers.
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High-Reach Within a High-Trust Niche
Reels regularly reach 50K–200K+ views. Within a focused, financially motivated audience — that reach converts.
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Audience That Actively Takes Action
This isn’t a passive audience. They invest, buy insurance, open accounts, and act on financial content they trust.
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Long-Term Brand Recall
Educational-first content creates lasting brand association — not just clicks. Audiences remember brands that helped them learn.
Contact
Let’s Build a Campaign That Reaches and Converts High-Intent Investors
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Creator
Rattan Amol Singh
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Brand
Punjabi Finance
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Instagram / TikTok / YouTube
Reach ... Followers Who Care About Money
A highly engaged, niche audience in the Punjabi-speaking community — trust-driven and financially motivated. Every partnership is authentic and educational-first.
✉ Get in Touch